Rural Bank of Sta. Rosa (Laguna) becomes Salmon Bank (Rural Bank)

Manila, 15 September 2025 — Salmon Group Ltd announced that Rural Bank of Sta. Rosa (Laguna), Inc., its banking subsidiary in the Philippines, has changed its name to Salmon Bank (Rural Bank) Inc., effective 5 August 2025.

The Bangko Sentral ng Pilipinas (BSP) authorized the change, and the Securities and Exchange Commission approved the bank’s Amended Articles of Incorporation and Amended By-Laws. BSP Circular Letter No. CL-2025-039, dated 11 September 2025, is available at bsp.gov.ph.

Salmon Bank (Rural Bank) traces its roots to 1963, when it was founded as the Rural Bank of Sta. Rosa (Laguna). For more than 6 decades, the bank has helped families and local communities save, invest, and build better lives.

The new name follows Salmon Group Ltd’s acquisition of a controlling stake in the bank and marks its transformation into a technology-centric bank. Salmon Group, a technology-driven financial company whose shareholders include the International Finance Corporation and Abu Dhabi’s sovereign wealth fund, aims to bring credit, payments, and savings products to millions of underserved customers across Southeast Asia. It uses AI-enabled technology and a proprietary credit engine to power its lending decisions.

Since the acquisition, Salmon Bank (Rural Bank) has moved to a cloud-native core banking system, expanded its executive team, and strengthened its corporate governance and risk controls.

Salmon will roll out the new brand across its physical branches, the Salmon app, and other digital channels over the coming weeks.

“Rebranding as Salmon Bank (Rural Bank) is an important step in our journey,” said Raffy Montemayor, Co-founder of Salmon and Chairman of Salmon Bank (Rural Bank). “Our new name reflects our mission to make financial services more accessible, innovative, and customer-focused for underserved and underbanked Filipinos. With accessible digital services, new products designed around customer needs, and a commitment to care, we’re ready to keep serving our customers in bigger and better ways.”

 

About Salmon (salmon.ph)

Salmon Group Ltd owns a controlling stake in a BSP-regulated bank, Salmon Bank (Rural Bank) Inc., and a SEC-licensed financing company, Sunprime Finance Inc., in the Philippines. Salmon is on a mission to build the best credit-led, technology-centric financial superapp in Southeast Asia, with the Philippines as its first market. Today, the Salmon app is rated 4.8 on the App Store and Google Play, making it one of the highest-rated finance apps in the Philippines.

Founded in 2022 by banking and technology veterans George Chesakov, Pavel Fedorov, and Raffy Montemayor, Salmon uses AI-enabled technology and a proprietary credit engine to offer consumer credit, providing differentiated simplicity, quality of service, and convenience to its customers. Salmon customers recommend its services to their friends and family 92% of the time.