Money is too important a part of people’s lives to be left in the hands of habit and tradition: to high-street banks, to petty street lenders, to pawn brokers, and the like. Every customer of financial services often feels that they deserve better, be it advantaged or disadvantaged, novice or expert, farmer, teacher, jeepney driver or office worker.
That’s why we set out to establish Salmon.
We — a team of finance professionals and entrepreneurs backed by world-class investors — come with the vision and capabilities to provide better and more inclusive service through a combination of technology, product design, security, data analytics and relentless focus on customer care.
Managing one’s finances doesn’t need to be complex, frightening, boring or off-putting, it doesn’t have to be a chore. We aim to liberate our customers from the mundane and to quell their fears — providing our customers with more financial freedom while also saving their time and energy to focus on what truly matters to them in their daily lives.
We are united by our experiences of building leading financial services and tech companies in various parts of the world — and by desire to apply our experience and modern technology for the benefit of millions of Filipinos.
Not only have we built great financial and tech businesses, transforming industries in the process, but we also led large companies and banks through many economic cycles, keeping customers’ and investors’ money safe.
We are building Salmon — a financial technology business that works impeccably 24x365, creating thousands of jobs and provides easy access to finance for millions of Filipinos.
We swim upstream, challenge the conventional in our desire to create lasting impact — and invite you to join us in this journey, as a partner, vendor, employee, or a customer. The new world is ours to discover together.
We liberate customers to achieve their life and financial goals through access to modern and intuitive financial services.
Through a range of well-designed products, we help customers from every walk of life.
Customer care: finance is complex, and we spare no effort to aid our clients.
Attention: we are attentive to the needs of our patrons, and to every detail in our designs.
Passion: we care about what we do because we love it and believe in our mission.
We have the courage and expertise to fight complacency and challenge the status quo through innovation.
We chart our own path — and help customers do the same.
We evoke positive emotions through ease of use and relief from the friction and the mundane.
We bring our customers joy of new possibilities and achievement.
We strive for simplicity and elegance in our designs and solutions.
We develop seamless processes and sleek interfaces — intuitive, efficient, precise.
We keep customers’ money safe & data secure.
We promise and deliver on the consistency of great experience, 24x365.
Perry Morales
Independent Director
Justice Andres Reyes Jr.
Independent Director
Salmon Introduces Auto-Debit for Seamless and Convenient Payments
The auto-debit feature allows customers to directly link their Gcash, Maya, Unionbank or BPI accounts to the Salmon app.
01.07.2024
Rural Bank of Sta. Rosa’s Deposits Up by 439% Since Salmon Acquisition
The Rural Bank of Sta. Rosa (Laguna), Inc. (“Bank”) has reported a significant surge in its financial metrics following its acquisition by Salmon, an innovative AI-enabled fintech, last January
19.06.2024
Rural Bank of Sta Rosa (Laguna) to Receive Landmark Capital Investment from International Finance Corporation
To help expand financial inclusion in the Philippines, the International Finance Corporation (IFC), a member of the World Bank Group, is investing PHP404 million (US$7 million) in Salmon Group Ltd (“Salmon”)...
28.04.2024
Salmon Expands Payment Channels with ECPay Partnership
"We are thrilled to embark on this partnership with ECPay as part of our commitment to providing seamless financial solutions to our valued customers...
25.04.2024
Sunprime Finance Inc. Announces Loan Account Transfer to the Rural Bank of Sta. Rosa (Laguna), Inc.
Salmon Group Ltd, a leading financial technology group dedicated to improving access to credit, savings, and investments for over 500 million underserved customers in Southeast Asia...
18.04.2024
The Salmon Group Partners with AllBank to Launch the QR Ph Payment Method
Salmon Group, a leading financial technology group dedicated to improving access to credit, savings, and investments for over 500 million underserved customers in Southeast Asia
03.04.2024
Salmon Unveils Market-Leading 8.88% Deposit Rate
Salmon, a financial services company that owns and operates in the Philippines a licensed bank (Rural Bank of Sta. Rosa/Laguna) as well as several lending companies, today announces the launch of its “early bird” savings offering.
28.02.2024
NPC Certificate of Registration and Seal of Registration
Salmon is proud to announce that FHL Financing Company, Inc., Sunprime Finance Inc., and Rural Bank of Sta. Rosa (Laguna), Inc. have obtained their respective National Privacy Commission (NPC) Seals of Registration
13.02.2024
Salmon Becomes a Licensed Bank in the Philippines
Salmon will own 59.7% of the bank upon the completion of this transaction, which will conclude in the coming weeks
09.01.2024
Salmon Welcomes Franchette Chingcuanco-Cardona as Chief Marketing Officer for the Philippines
Salmon, a leader in financial technology solutions, announces the appointment of Franchette Chingcuanco-Cardona as its Chief Marketing Officer for the Philippines
04.12.2023
Salmon Launches Salmon Credit, A Milestone Product Offering An Enhanced Customer Experience
Consumer fintech Salmon today announces the launch of Salmon Credit – its first credit line product with built-in QR Ph payment options
20.09.2023
Salmon Simplifies Loan Repayment for Its Clients
Consumer fintech Salmon today announces it made another step in simplifying loan repayment for its clients
29.08.2023
Salmon Raises USD 20MM of Financing, Setting a Record for Series A Tech Companies in the Philippines
Consumer fintech Salmon today announces it has secured a USD 20MM debt facility from U.S. emerging-markets specialist investment firm Argentem Creek Partners, enabling Salmon to further scale its lending operations across the Philippines
20.07.2023
Salmon further expands its merchant network through partnership with Vans Philippines
Consumer fintech Salmon has entered into a new partnership with Vans Philippines, enabling customers to purchase Vans Footwear, Apparel and Accessories using Salmon’s convenient point-of-sale financing
03.07.2023
Salmon launches Huawei App, unlocking access to 9 million potential new users
Consumer fintech company Salmon launches its mobile app on the Huawei App Gallery, following its initial release on the Apple App Store and Google Play Store in April
22.06.2023
Salmon expands its merchant network through partnership with FC Home Center
Consumer fintech Salmon today announces its partnership with FC Home Center, one of the top 10 retailers in the Philippines
14.06.2023
Salmon introduces “simple and quick” offering for repeat clients
Consumer fintech company Salmon today announced introduction of “simple and quick” repeat financing option for its clients
02.06.2023
Salmon introduces “simple and quick” offering for repeat clients
Consumer fintech company Salmon today announced introduction of “simple and quick” repeat financing option for its clients
30.05.2023
Salmon Builds Its Debit Products Team
Consumer lender Salmon is thrilled to announce the appointment of Denis Padiarov as the Head of Debit Products
03.05.2023
Salmon Appoints New Security Operations Manager
Consumer fintech startup Salmon has announced the appointment of Edwin Piedad as its new Security Operations Manager
06.04.2023
Salmon Launches Service App in App Store and Google Play
Consumer fintech Salmon today is announcing the release of its service app in the Philippines
03.04.2023
Salmon Appoints Boris Voskresenskii as the Head of AI Banking
Consumer fintech Salmon (“Salmon” or the “Company”) operating in the Philippines since 2022 is pleased to announce the appointment of Boris Voskresenskii to the position of the Head of Artificial Intelligence Banking Team
24.03.2023
Salmon partners with SM Store, the largest retailer in the Philippines
Salmon, a consumer lending-first fintech start-up, today announces its partnership with the largest retailer in the Philippines, SM Store
20.02.2023
Salmon successfully launches consumer lending in the Philippines
Salmon, a consumer fintech start-up, has successfully launched its point-of-sale (POS) loan product in the Philippines
11.01.2023
ZeHelmet joins Salmon as first retail partner
Motorsport store to offer Salmon POS loans in Bulacan and beyond
24.11.2022
Founders of Southeast Asian Fintech Announce Completion of USD16MM Series A Funding Round
A group of former Tinkoff executives led by Pavel Fedorov, George Chesakov and Raffy Montemayor announce the completion of the USD16MM Series A funding round for the fintech start-up focused on Southeast Asia.
24.10.2022
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